My business partner and I randomly met King Lil G and his friend Thelma when they were working on hat production for his line, Sucios. Sucios isn’t really about being a clothing line. It’s a movement. It’s a statement. It’s about being marginalized and then seeping back out of the margins on the takeover. He’s a gangster rapper who won’t permit America to dismiss the culture he represents. Check his music videos for “Narco Corridos”, “Tell Your Homegirls”, and “Letter to Dr. Dre”. Narco Nostra to bootie bangers to hooptie bump, it’s all there.
Lil G reppin Fresh Talent. Even though this isn’t the type of graphic he usually rocks, he often gives props to and challenges his Cali forefathers. In a 5th grade school assembly, he imagined himself spitting Snoop’s Doggystyle in front of the crowd, ripping it. From then on, writing and practicing every day, he made it real.
He invited us to a concert at Yako’s Ink District, a tattoo shop in downtown LA. The concert was videoed for a future music video. The Yako’s fam treated me well, hooking up beer and water in a packed house.
Thelma, KLG’s booking agent.